Diffuse Retail Named One of the UK’s Top 100 Small Businesses for Small Business Saturday

I am beyond excited to share that Diffuse Retail has been selected as one of the UK’s Top 100 Small Businesses as part of the nationwide Small Business Saturday UK campaign!

This is such an honour — not only for me as a founder, but for everyone who has supported Diffuse Retail along the way.

What is Small Business Saturday UK?

For those who may not have come across it before, Small Business Saturday UK is a grassroots, non-commercial campaign that shines a spotlight on small businesses across the country.

Every year, the campaign counts down to Small Business Saturday — which this year falls on Saturday 6th December. The big day is a celebration of independent businesses of every kind: from local shops, cafes and service providers to inspiring start-ups and innovative online businesses.

The aim? To encourage people to support small, shop local, and recognise the vital role that small businesses play in our communities and economy.

Being chosen as part of the SmallBiz100 means Diffuse Retail will be featured in the official countdown, alongside other brilliant entrepreneurs who are making an impact in their industries.

Why This Recognition Means So Much

When I launched Diffuse Retail, my goal was simple: to make shopping for occasionwear feel special again while giving women choice. Whether buying new, renting for an event, or choosing a preloved piece, I wanted to create a fashion business that balanced style, affordability and sustainability.

To now be recognised as one of the UK’s Top 100 small businesses feels like a huge milestone. It’s a celebration not only of what Diffuse Retail stands for, but also of the wider independent business community that I’m so proud to be part of.

Thank You for Being Part of This Journey

Diffuse Retail wouldn’t be where it is today without the incredible support of customers, followers and friends who have cheered me on, rented and bought from us, or simply helped spread the word.

This recognition is just as much yours as it is mine.

Looking Ahead to Small Business Saturday

As we head towards Small Business Saturday on 6th December, I’m working on some exciting plans to celebrate — so keep tuned! I can’t wait to share what’s in store and to mark this amazing moment with our community.

Being part of this campaign has reminded me of the power of small businesses: driven by passion, fuelled by purpose, and supported by incredible customers like you.

Here’s to celebrating small, shopping independent, and proving that fashion can be fun, empowering and sustainable. 💙

Hannah, Founder of Diffuse Retail x

👉 Want to know more? Visit the official Small Business Saturday UK website to learn about the campaign and discover other amazing small businesses being celebrated this year.