Tomorrow, the doors of the Diffuse Retail store on Smith Street will open for the final time. It feels strange to write that. Emotional, yes, but also incredibly full. Because what these last two years have been is not a failure, or a step back from an idea I’ve stopped believing in. This is a pause. A deliberate one. And one I’m choosing with pride, gratitude and clarity. When I opened the store, I had a simple but slightly unconventional ambition: to bring fashion rental to

I am beyond excited to share that Diffuse Retail has been selected as one of the UK’s Top 100 Small Businesses  as part of the nationwide...