Tomorrow, the doors of the Diffuse Retail store on Smith Street will open for the final time. It feels strange to write that. Emotional, yes, but also incredibly full. Because what these last two years have been is not a failure, or a step back from an idea I’ve stopped believing in. This is a pause. A deliberate one. And one I’m choosing with pride, gratitude and clarity. When I opened the store, I had a simple but slightly unconventional ambition: to bring fashion rental to

Earlier this week, I had one of those pinch-me  moments that I’ll never forget. I was invited to London to celebrate Diffuse Retail being named one of the UK’s Top 100 Small Businesses for this year’s Small Business Saturday campaign; recognised alongside other incredible entrepreneurs and changemakers from across the country. The celebrations took place at two of the most iconic and historic addresses in the UK, The House of Lords and Number 11 Downing Street, and to be hon

This month, Diffuse Retail celebrated a truly special milestone - two years as a women’s clothing retailer championing sustainable women’s occasionwear and fashion rental online and most importantly, on the high street too. What started as a simple idea (to help women feel incredible while making fashion more sustainable) has grown into a thriving community, hundreds of memorable moments, and a movement that continues to gain momentum. To celebrate turning two, we ran a week-