Earlier this week, I had one of those pinch-me  moments that I’ll never forget. I was invited to London to celebrate Diffuse Retail being named one of the UK’s Top 100 Small Businesses for this year’s Small Business Saturday campaign; recognised alongside other incredible entrepreneurs and changemakers from across the country. The celebrations took place at two of the most iconic and historic addresses in the UK, The House of Lords and Number 11 Downing Street, and to be hon

This month, Diffuse Retail celebrated a truly special milestone - two years as a women’s clothing retailer championing sustainable women’s occasionwear and fashion rental online and most importantly, on the high street too. What started as a simple idea (to help women feel incredible while making fashion more sustainable) has grown into a thriving community, hundreds of memorable moments, and a movement that continues to gain momentum. To celebrate turning two, we ran a week-

This week, we’re tackling one of the most common misconceptions I hear: “Renting doesn’t really make that much difference.” I get it — it can feel like one person choosing to rent instead of buy won’t change much. But the truth? It really does. The Reality of Fashion Waste The fashion industry is one of the biggest polluters in the world. In the UK alone, we send around 350,000 tonnes of clothing to landfill every year — and research shows that one in three women admit to buy