The Second Dance
Because every dress deserves more than one night out
Prom night is magical — the laughter, the music, the memories. But what about the dress that made you feel unstoppable? Instead of leaving it tucked away, The Second Dance gives your gown the chance to shine again.
This upcoming February half-term, we’re hosting a special pre-loved prom event — where up to 100 carefully selected dresses will be featured in our exclusive pop-up boutique. Each dress carries a story, ready to make someone else’s night unforgettable.
Why get involved?
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A second life for your dress — styled, prepped, and showcased at our February event.
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Your story shared — each dress is displayed with a photo and note from its first prom night.
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Fair pricing you control — you set your ideal selling price and a minimum you’ll accept.
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Two outcomes, both rewarding:
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If your dress sells: you’ll receive the full sale amount (minus 20% VAT) via bank transfer.
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If your dress doesn’t sell: you’ll receive £20 store credit for DR rentals, and can either collect your dress or donate it to our partner charity drive.
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Register Your Interest
Spaces are limited to 100 dresses. Submit your enquiry now to secure your chance and we will respond to let you know if we think your dress will be the perfect match for someone else.
Dress Viewing & Approval
If we do, bring your dress in to our store, freshly cleaned and ready. Acceptance is based purely on condition when we view your dress.
Secure Your Spot
£20 to feature your dress in the event.
£15 early-bird fee if you sign up before Christmas.
Event Prep
We’ll professionally prepare and style your dress for the boutique.
The Pop-Up
Your dress is showcased in our Second Dance pop-up this February (with potential to extend if demand is high).
Once it finds its new home, you’ll receive your reward — and the joy of knowing your dress is dancing again.
Ready to give your dress The Second Dance?