The Beauty Secret Behind Every Great Outfit: Why We Love Booby Tape

Some beauty products become instant staples — the ones you reach for every time you’re getting ready for a big event. For us at Diffuse Retail, that product is (and always has been) Booby Tape.

From day one, it’s been one of our hero ranges in store, and for good reason. I personally discovered Booby Tape long before opening Diffuse Retail and was immediately obsessed — it just gets the needs of women dressing for special occasions.

Whether it’s extra lift, a bit more coverage or that all-important feeling of security, Booby Tape gives you the confidence to wear whatever you love.

The Story Behind the Brand

Founded by Australian sisters Bianca and Bridgett Roccisano, Booby Tape was created to solve a very real problem. Both women struggled to find comfortable support when wearing outfits that didn’t allow for a traditional bra. After experimenting with DIY solutions (including hardware-store gaffer tape — ouch!), they realised the market was missing something essential.

So in 2018 they launched the world’s first breast-lift tape, made specifically for women’s bodies. Today, Booby Tape is a global success, empowering women everywhere to feel confident and unrestricted in their outfit choices.

Their mission is simple:

“Every woman deserves to be confident and not be limited in what they can and can’t wear.”

Why We’ll Always Stock Booby Tape

Booby Tape isn’t just clever — it’s reliable. It holds when you need it most, stays comfortable throughout long events, and works across a huge range of dress styles and body types.

Here at Diffuse Retail, we stock their full hero range, including:

• 🎀 Booby Tape – The Original Breast Lift Tape for that instant lift and invisible support.

• 💕 Nipple Covers for smooth, discreet coverage.

• 🌸 Double-Sided Fashion Tape to keep everything perfectly in place.

• ✨ Booby Tape Prep Spray & Firming Lotion to keep your skin comfortable and tape secure.

It’s our go-to recommendation whenever customers are styling backless, strapless or plunging dresses — especially for rentals and occasionwear where a great fit makes all the difference.

Going Braless with Confidence: Tips & Tricks with Booby Tape

Let’s face it — the idea of going braless can feel a little daunting. But with the right prep and technique, it’s totally doable (and comfortable!). Here are our tried-and-tested tips:

1️⃣ Prep Your Skin

Start with clean, dry skin — no moisturiser or body oil, as these can affect how well the tape sticks. If you have sensitive skin, use Booby Tape’s Prep Spray to create a protective base.

2️⃣ Cut & Plan

Cut strips of tape before you start so you’re not scrambling mid-application. Stand in front of a mirror and plan the shape of your lift — it might take one or two tries to find your perfect angle.

3️⃣ Apply with Support

Gently lift your breast into position before applying each strip, smoothing as you go to avoid wrinkles. Booby Tape is strong, so you don’t need to pull tight — let it do the work.

4️⃣ Think Beyond Lift

The tape can also help secure necklines, shape side cut-outs, and even hold fabric in place around plunge or halter styles. It’s truly a multi-tasking fashion tool!

5️⃣ Remove Gently

When the night’s over, use warm water or baby oil to loosen the adhesive — never rip it off dry. Your skin will thank you.

Why It Belongs in Every Occasionwear Kit

Booby Tape perfectly complements the Diffuse Retail ethos — empowering women to feel amazing in their clothes while celebrating brands that are smart, female-founded and confidence-driven.

So whether you’re stepping out in a rented gown, a new-season dress, or a classic piece from your wardrobe, make sure Booby Tape is part of your getting-ready routine. It’s the not-so-secret trick behind every great outfit.

👉 Explore the Booby Tape range in-store or online and get event-ready with confidence.

Hannah, Founder of Diffuse Retail x