New Arrival: Tenth Muse Fragrances Have Landed at Diffuse Retail
- Hannah Teale
- Sep 27
- 3 min read
I’m so excited to share some truly special news — we’ve welcomed an innovative new fragrance brand, Tenth Muse, to the Diffuse Retail family!
Fragrance is such a beautiful finishing touch when it comes to styling your occasionwear, and Tenth Muse is the perfect way to complete your look. From weddings to parties (or even just a confidence boost on an everyday outing), these fragrances have quickly become one of my new must-haves.
Why I’m Loving Tenth Muse
The first thing that struck me about Tenth Muse is how clever yet effortless the whole experience feels. Here’s how it works:
Choose your case – Start by picking your refillable compact case in one of their insta-worthy colours. Chic, minimal and handbag-ready.
Pick your fragrance – Select from their range of solid perfume balms, each one simple, stunning and beautifully long-lasting.
Because the perfumes are solid in format, they come with some serious benefits:
Sustainable – Once the fragrance is finished, you simply replace the balm in the same case — no unnecessary waste.
Gentle – The solid formula is kinder to skin, making it perfect if you’re prone to sensitivities.
Long-lasting – Solid perfumes cling closer to the skin, helping your fragrance stay with you throughout your event.
And did I mention how easy it is to pop one into your handbag for touch-ups on the go? It’s a game-changer.
What Tenth Muse Stands For
What makes Tenth Muse truly special is the brand’s values. Their philosophy is built around creating beautiful, conscious fragrance that prioritises both your skin and the environment.
Clean & Natural Ingredients – Tenth Muse perfumes are crafted from the highest-quality natural ingredients, avoiding harmful chemicals that can irritate skin or harm the planet.
Sustainability Efforts – With fully recyclable packaging and refillable compacts, the brand makes it easy to reduce waste while still enjoying gorgeous fragrance.
Innovation – Every product is carefully developed and tested to deliver results without compromising on sustainability or ethics.
Effectiveness – Above all else, these perfumes work. Each fragrance is rigorously tested to ensure performance, safety and reliability.
As a retailer who champions independent, female-owned businesses, I love being able to bring these values into Diffuse Retail. Tenth Muse feels like such a natural fit for us.
A Note from the Tenth Muse Founder
Part of why I admire this brand so much is the story behind it. After experiencing prolonged Covid symptoms, founder Sophie found traditional spray perfumes irritating to her sinuses. She set out to create a more natural alternative — something portable, nourishing, and sustainable.
Months of testing led her to solid perfume: a refillable, skin-kind format that’s kinder to both people and the planet. Tenth Muse was born from this mission — to refresh perfume for scent lovers through innovation, practicality, and sustainability.
My Current Favourite
I’ll admit — choosing a favourite was tricky. But right now, I am completely obsessed with Vanilla Afterglow. It’s warm, comforting and just the right amount of sweet. The kind of fragrance that feels like a little hug while still being sophisticated enough for an evening out.
That said, every scent in the Tenth Muse collection has its own unique charm. I have a feeling you’ll find it just as hard to pick as I did!
Discover Tenth Muse at Diffuse Retail
At Diffuse Retail, I’m committed to bringing you fashion and beauty that feels good inside and out — products that celebrate style, empower women, and champion sustainability.
That’s why I’m so proud to stock Tenth Muse. It’s more than just perfume; it’s an innovative, thoughtful brand that aligns with everything we stand for.
Ready to find your new signature scent? Explore the Tenth Muse collection today and complete your occasion-ready look.
Hannah, Founder of Diffuse Retail x
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